PathwayU is a career path tool and degree planning software for college students. It helps guide learners to their purpose in education, career, and vocation by providing career development support and ensuring equivalent outcomes for people of different backgrounds. The platform is completely free for learners, with schools investing in an annual site license based on enrollment. PathwayU offers features such as purpose measures, vocational intake questionnaires, automated onboarding, chat support, and digital assets to drive user adoption. It has received positive feedback from universities across the country and has a Net Promoter Score of 73.