FIRM (Fair Insurance Rates in Monroe) is an organization that advocates for fair, equitable, and affordable property insurance coverage for homeowners, residents, and business owners in Monroe County, Florida. They aim to protect property values and contribute to housing affordability. FIRM provides resources and information to help Monroe County residents make informed decisions about property insurance coverage, the claims process, mitigation, and storm preparedness. They also partner with local entities to educate homeowners on home elevation options and offer assistance through grant programs. FIRM is actively involved in monitoring and addressing changes to flood maps and insurance rates that may affect the community. They rely on donations and membership support to continue their mission.