Tracer is a brand protection software and services company that offers anti-counterfeit technology to protect brands, reputations, and customers. Their suite of brand protection products includes Tracer Protect, which uses AI technology to quickly and efficiently find violations on digital platforms and take enforcement action, Tracer Registrar, a self-managed and traditional platform for registering and managing domains, and Customer Success, which provides brand experts as an extension of legal and marketing teams. Tracer's brand protection solution aims to shorten the time from detection to enforcement and offers advanced features such as human-in-the-loop AI, advanced image recognition, efficient enforcement processes, and case file management.